Friday, July 7, 2017

12 Reasons Why You Should Never Buy Diamonds

12 Reasons Why You Should Never Buy Diamonds

The Truth About Diamonds. 

This blog is about Genuine Natural Diamonds, and about investing in real  diamonds as apposed to imitation "diamonds" like Cubic Zirconia, Moissanite, Synthetic  Diamonds, Lab diamonds and other worthless man-made make-believe "gems". If truth be told, Diamonds also have no real value, neither do they have any resale nor any investment value. A diamond is just a piece of rock like any other, and even though it has slightly different properties like harness and denseness, it is still but a stone. Having said that, it's only through the constant hype generated by the diamond trade  that these bits of rock are given assumed values and "unwarranted" prestige. 

 In a nutshell we've all been psychologically and subliminally conditioned to want a diamond or to hanker after diamonds. That's especially true for our wives, daughters and or girlfriends and other women folk in general. Intrinsically it is their collective "wants" that's driving the diamond trade because the majority of them have been mesmerized and mentally hypnotized by slogans like 'Diamonds are a girls best friend' and 'Diamonds are Forever'. Not to mention being transfixed by the glittering diamond engagement rings, eternity rings, halo rings, solitaire diamond rings, broaches and earrings, etc, on displays in so  many jewelry stores.

 Some seventy years ago, diamond monopoly giant De Beers Diamond Cartel commissioned an advertising agency to come up with such slogans, with the objective to create a demand for diamonds that's invariably just useless chunks of coal. Ostensibly a Diamond is nothing more than a meager lump of coal that performed well under pressure. Be that as it may, Be Beers advertising campaign promoted the idea of making a diamond ring the token of an engagement proposal. This idea further presented diamonds as rare and valuable, and the quintessential sign of high esteem. But diamonds are really not really rear, they are found virtually throughout the world wherever there are Kimberlite pipes - the diamond-bearing rock remnants of extinct volcanoes. 

 It is estimated that the measurable diamond reserves contained in ten of the world's largest diamond mines equate to more than one billion carats of recoverable diamonds. By implication, that amounts to a one carat diamond for every seventh  person globally. How common is that?  Anyway, five of these ten diamond mines are situated in Russia and two situated in Botswana. The Jwaneng diamond mine in southern Botswana is considered the richest diamond mine in the world. The current global diamond yield is about 133 million carats annually, though Botswana and Russia account for half of this diamond production.  

 According to a recent survey by the Institute of Geology and Mineralogy at the Siberian Branch of the Russian Academy of Sciences, the Popogai Impact Crater contains 'trillions of carats of diamonds' and if Russia should decide mine this crater, the reserves would be sufficient to meet the entire planet’s demand for industrial-grade diamonds for the next three thousand years. That's roughly 285 carats of diamond for every single human being currently on the planet today.

Diamonds are Priced Well Above Their Value

This gives you some idea how common diamonds really are. De Beers has been mining and marketing rough diamonds since 1888 and is currently the world's leading diamond company, unrivaled in both expertise and exploration. Over the years De Beers Diamond Cartel systematically kept diamond prices at a level to outwit their competition. Their global  diamond monopoly was established by buying up each and every diamond not already under their control, stockpiling  them and restricting  the diamond supply to global markets so that they could keep prices steadily high. The only "value add" De Beers brought to the table was to mine, cut and polish these rough stones. Then add-on huge profit margins. 

 So in essence when you buy diamonds, you are in fact paying De Beers for mining, processing, cutting and polishing and stockpiling theses "gems". This includes the cost of dynamite and other explosives, earth moving equipment, miners, pneumatic drills and rock crushing equipment, trucks and other large machinery. Purportedly diamond values are marked-up through creating fictitious market perceptions by carefully restricting supply thereby creating a demand.

After individual  manufacturing jewelers set these "scarce" diamonds into ring, earrings or some other jewelry items, you are additionally paying the price tag they expect for their craftsmanship. And when the final  jewelry products are displayed in jewelry stores, you are additionally paying for their rental space, their advertising, their staff's salaries, the velvet-lined boxes and "valuation certificates" that doesn't display actual value but rather insurance replacement value.  Mind you, when you do claim, they insist on replacing the lost/stolen item rather than issue a pay-out because they can get it much cheaper from their suppliers, beside you also liable for a hefty excess payment. Was it even worth it. Diamonds are no longer a status symbol we've entered the era of synthetic diamonds and cheap rhinestones and reflective plastics that exudes a diamante crystal effect. 

 So in your right mind, do you really think that all the attention given to a splinter of rock by so many people, each adding on their middle man fee, on top of it, besides lying to you about what a "magnificent stone" it is.  Having read this, you must admit that as a society we got deceive, tricked, duped, hoodwinked, fooled for a entire century into investing in sparkling pieces of coal but it’s time to end this bullshit. Diamonds are bullshit hence you all need to reject the role diamonds play in marriage proposals. Rather take your hard earned money destined for Be Beers and invest it in stock, bonds, property or fix deposits. Earn yourself dividends rather than loose 50 percent of the value of your money when you walk out of the Jewelry store with an engagement ring.  All I can say is "Don't allow yourself to get suckered by the diamond industry" after having read this.


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